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頁籤選單縮合
題名 | An Investigation of Impact of Brand Extension on Parent Brand Image: A Case Study of Johnson, UK= |
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作者 | Muhammad Shakil Ahmad; Amer Rajput; Ehtesham ul Mujeeb; Hafiz Abid Hussain; |
期刊 | International Journal of Information, Business and Management |
出版日期 | 20110500 |
卷期 | 3:1 2011.05[民100.05] |
頁次 | 頁117-136 |
分類號 | 496.1 |
語文 | eng |
關鍵詞 | Brand extension; Parent brand; Brand fit; Consumer behavior; Johnson; UK; |