頁籤選單縮合
題名 | The Antecedents of Brand Loyalty Building in a Facebook Fan Page= |
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作者 | Chen, Guan-lin; Yang, Shu-chen; |
期刊 | International Journal of Innovation in Management |
出版日期 | 20180600 |
卷期 | 6:1 2018.06[民107.06] |
頁次 | 頁21-38 |
分類號 | 496.7 |
語文 | eng |
關鍵詞 | Facebook; Fan pages; Uses and gratifications theory; Word of mouth; Brand loyalty; |