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題名 | Evaluating Advertisement: The Role of Customer's Decision-making Style, Innovativeness, and Ideology= |
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作者 | Shateri, Fatemeh; Nayebzadeh, Shahnaz; Roknabadi, Abolfazl Davoudi; |
期刊 | International Journal of Information, Business and Management |
出版日期 | 20161100 |
卷期 | 8:4 2016.11[民105.11] |
頁次 | 頁159-177 |
分類號 | 497 |
語文 | eng |
關鍵詞 | Decision-making style; Innovativeness; Ideology; |