頁籤選單縮合
題名 | 體驗行銷初探:以仿擬名畫的廣告活動與符號運用為例=A Primary Study of Experiential Marketing: Using the Advertising Campaign and Symbol Application of Mimicking Famous Paintings as an Example |
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作者 | 林瑩; 邱順應; Lin, Ying; Chiou, Shun-ying; |
期刊 | 商業設計學報 |
出版日期 | 20220100 |
卷期 | 25 2022.01[民111.01] |
頁次 | 頁194-212 |
分類號 | 496.5 |
語文 | chi |
關鍵詞 | 體驗行銷; 仿擬名畫; 廣告活動; 符號研究; 策略體驗模組; Experiential marketing; Mimicking of famous paintings; Advertising campaign; Symbol research; Strategic experiential modules; |