查詢結果分析
來源資料
相關文獻
- 透視島嶼港灣:觀光碼頭之遊客特性、遊憩動機與重遊意願
- 不同類型遊客的遊憩動機與滿意度對重遊意願之關聯性分析--以渡假型休閒農場為例
- 客家桐花祭遊客遊憩動機、行前期待、體驗滿意度與重遊意願之調查研究--以新北市土城區活動為例
- 農業旅遊遊客之遊憩動機、體驗、滿意度與重遊意願之關係研究--以臺南走馬瀨農場為例
- 仁義潭觀光吸引力、遊憩動機與重遊意願之研究
- 遊憩動機、休閒滿意度與重遊意願關係之研究--以六福村主題樂園為例
- 后里馬場之遊客遊憩動機與滿意度研究
- 遊憩動機與整體意象影響遊憩滿意度及重遊意願之研究:以臺東池上鄉有機廊道遊客為例
- 六堆祈福尖炮城活動遊憩動機、滿意度與重遊意願之研究
- 凍省後高雄港的組織再造
頁籤選單縮合
題名 | 透視島嶼港灣:觀光碼頭之遊客特性、遊憩動機與重遊意願=Relationship among the Characteristics, Recreational Motivation, and Revisit Intention of Tourists at Kaohsiung Tourism Docklands |
---|---|
作者 | 蔡茱婷; 許育齡; Tsai, Chu-ting; Hsu, Yu-ling; |
期刊 | 資訊傳播研究 |
出版日期 | 20160400 |
卷期 | 6:2 2016.04[民105.04] |
頁次 | 頁1-25 |
分類號 | 992.014 |
語文 | chi |
關鍵詞 | 重遊意願; 高雄港; 遊客特性; 遊憩動機; 觀光碼頭; Revisit intention; Kaohsiung docklands; Tourist characteristics; Recreational motivation; Tourism docklands; |
中文摘要 | 本研究旨在探討高雄觀光碼頭遊客的遊客特性、遊憩動機與重遊意願之間的關係與相互影響。研究結果顯示,促動遊客前往遊憩的推力動機主要為:放鬆身心、增進友誼、暫時放下日常事務等;而拉力動機主要是:欣賞碼頭風景、享受大自然、民眾友善。願意推薦他人來訪的遊客也都願意將高雄觀光碼頭列為優先考量的遊憩景點。本研究亦發現,四個不同的高雄觀光碼頭其遊客特性與遊憩動機截然不同,不同遊客特性在推拉力動機與重遊意願上皆有顯著的差異,且推拉力動機均對重遊意願具有正向的影響。 |
英文摘要 | The current study explored the relationship among the characteristics, recreational motivation, and revisit intention of tourists at Kaohsiung tourism docklands. The results indicated that recreational motivation was divided into push- and pull-orientation. The top three push motivations were relaxing away stress, maintaining friendship, and putting aside daily affairs. The top three pull motivations were sightseeing, enjoying nature, and the friendliness of people. Most tourists who would recommend that others visit Kaohsiung docklands were willing to revisit Kaohsiung docklands. The results also showed significant differences in tourist characteristics and recreational motivation among the docklands. Tourist characteristics and recreational motivation positively influence the revisit intention of tourists. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。