頁籤選單縮合
題名 | 以計畫行為理論為基探討消費者對乳酸菌機能性食品的認知與購買行為之研究=Applying the Theory of Planned Behavior (TPB) in the Study of the Knowledge and Purchasing Behavior of the Functional Food for Lactic Acid Bacteria |
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作者 | 許閔惠; 劉曉蕙; Xu, Min-hui; Liu, Hsiao-hui; |
期刊 | 臺北城市大學學報 |
出版日期 | 20180300 |
卷期 | 41 2018.03[民107.03] |
頁次 | 頁131-150 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 消費者行為; 乳酸菌; 機能性食品; 計畫行為理論; Consumer behavior; Lactic acid bacteria; Functional food; Theory of planned behavior; Knowledge; Attitude and behavior; |