查詢結果分析
來源資料
相關文獻
- 大鵬灣國家風景區遊客觀光行為意圖模式之建構--計畫行為理論之驗證
- 青少年搭機車戴安全帽行為之預測--理性行動理論之應用與延伸
- The Effects of Attitude, Subjective Norm, and Perceived Behavioral Control on Consumers' Purchase Intentions: The Moderating Effects of Product Knowledge and Attention to Social Comparison Information
- 促進民間參與公共建設探討--以大鵬灣國家風景區開發為例
- 「志工參與行為意向模式」的建構及其在老人福利機構志工招募的應用
- 婦女接受子宮頸抹片檢查行為意向模式之研究
- 大學生參與生態旅遊行為意向之相關研究
- 規律運動行為對健康促進效果之影響--以臺灣地區論文為析論主體
- 中部地區環保模範社區發展因素之研究
- 政府內部顧客參與行為之研究:以都市垃圾清運業務委外案為例
頁籤選單縮合
題名 | 大鵬灣國家風景區遊客觀光行為意圖模式之建構--計畫行為理論之驗證=A Study on Tourists Traveling Behavior Intention Model in Dapeng Bay National Scenic Area--The Verification of Theory of Planned Behavior |
---|---|
作者 | 徐茂洲; 葉明如; 林益弘; Hsu, Mao-chou; Yeh, Ming-ju; Lin, Yi-hung; |
期刊 | 休閒與社會研究 |
出版日期 | 20121200 |
卷期 | 6 2012.12[民101.12] |
頁次 | 頁1-25 |
分類號 | 992.014 |
語文 | chi |
關鍵詞 | 計畫行為理論; 大鵬灣國家風景區; Theory of planned behavior; TPB; Dapeng Bay National Scenic Area; |
中文摘要 | 本研究目的Ajzen(1985)之計畫行為理論為基礎,驗證大鵬灣國家風景區遊客之旅遊行為意圖模式,並以交叉效度驗證研究模式之測量恆等性,共發出400份問卷,有效問卷310份,有效回收率爲78%。資料處理以SPSS for Windows 16.0 進行資料處理,進行描述性統計,而以Amos19.0進行結構方程模式之資料分析,探討各因素間的因果關係。所得結果如下:1. 研究結果:研究假設1期望共變異數矩陣無顯著差異2.遊客之態度與知覺行為控制對行為意圖有顯著之影響力,主觀規範對行為意圖不具顯著影響力;行為意圖能顯著影響實際行為之發生。3.經交叉效度考驗,模式具實質上的等同性,驗證本研究模式具有測量恆等性。根據研究分析結果提出建議,以提供相關單位未來之參考。 |
英文摘要 | This study aimed to validate the model of tourists traveling behavior intention in Dapeng Bay National Scenic Area. based on Ajzen's(1985) theory of planned behavior. The subject of the study was the participants of Dapeng Bay National Scenic Area. Valid responses from the survey was 310 with a 78% of respond rate. Samples were analyzed with SPSS for Windows 12.0, and the cause and effect relationships within the model were examined through a Structural Equation Modeling (SEM) by AMOS16. The researcher used tourists traveling behavior intention in Dapeng Bay survey as main study tool. This study found: 1. verifying that there has been no variance between the covariance matrix and sample covariance matrix in the model. 2. that the attitude and the behavioral control of the respondents positively affected their behavior intentions. The behavior intentions positively affected their behavior, the effect of behavioral subject norm on behavioral tendency was not significant. 3. We further cross validating the two groups of samples through SEM. Several suggestions based on research finding were then proposed to serve as a reference for related organizations. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。