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題名 | Why Are Players Being Immersed in Online Game? A Study on the Game's Creating Value of Emotion for Players= |
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作者 | Chang, Yuh-shihng; Wang, Chen-chih; |
期刊 | International Journal of Digital Media Design |
出版日期 | 20121200 |
卷期 | 4:1 2012.12[民101.12] |
頁次 | 頁49-67 |
分類號 | 997.8 |
語文 | eng |
關鍵詞 | Online game; Creating value of emotion; Flow experience; Attention span; |
英文摘要 | This empirical research investigated the online gamers’ creating value of emotion. The study scopes on online game players’ emotional cognitive factors, flow experience, and consumption desire, which are included in our research model. This research method adopted empirical statistical analysis to examine the above constructs. This research takes 293 participants as the subjects for supporting our empirical research. The rate of this survey’s efficiency is 86.94 %. Reliability analysis of which it showed that all of variables Cronbach's α coefficients ranged from 0.73 to 0.93, the questionnaire thus concluded reliable validation of information for our research. The results showed that game’s creating value of emotion can enhance to strengthen the players’ attention span on game for next consumptions. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。