頁籤選單縮合
題名 | 製造國形象對知覺品質之影響--品牌強度與價格的調節效果=Effects of Country-of-Manufacture Image on Perceived Quality: The Moderating Role of Brand Strength and Price |
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作者 | 張秀惠; 金寶玲; 邱誌偉; 方婷婷; | 書刊名 | 管理資訊計算 |
卷期 | 3:2 2014.09[民103.09] |
頁次 | 頁54-63 |
分類號 | 496.34 |
關鍵詞 | 來源國效應; 製造國形象; 知覺品質; 品牌強度; 價格; Country-of-origin effects; Country-of-manufacture image; Perceived quality; Brand strength; Price; |
語文 | 中文(Chinese) |
中文摘要 | 本文探討製造國形象對知覺品質之影響,並討論品牌強度與價格水準之干擾效果。研究採實驗設計方式進行,共有二實驗。結果證實製造國形象影響消費者對產品之知覺品質評價且製造國形象對知覺品質評價之影響受品牌強度之調節,但是並未證實價格水準對製造國形象與知覺品質評價關係之調節效果。 |
英文摘要 | Two experiments examine the effects of country-of-manufacture image on perceived quality and investigate the moderating role of brand strength and price. Results support hypothesized relationship between country-of-manufacture image and perceived quality. Further, the moderating role of brand strength is also confirmed. However, the moderating role of price is not found. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。