頁籤選單縮合
題名 | 限量促銷後之促銷對知覺促銷公平與品牌態度的影響=The Effects of Promotion after Restrictive Sales Promotion (RSP) on Perceived Promotion Fairness and Brand Attitude |
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作者 | 陳薇薇; 李曉青; |
期刊 | 亞太經濟管理評論 |
出版日期 | 20150300 |
卷期 | 18:2 2015.03[民104.03] |
頁次 | 頁65-85 |
分類號 | 496.5 |
語文 | chi |
關鍵詞 | 限量促銷; 訊息與行為不一致; 知覺促銷公平; 負面情緒; 品牌態度; 促銷組合; 時間壓力; Restrictive sales promotion; Information-behavior inconsistency; Perceived promotion fairness; Negative emotions; Brand attitude; Promotion bundle; Time pressure; |