查詢結果分析
來源資料
頁籤選單縮合
題名 | 連鎖便利商店產業分析=Analysis of Chain Convenience Stores Industry |
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作者 | 林繼正; 姜竹音; Lin, Chi-cheng; Chiang, Chu-yin; |
期刊 | 稻江學報 |
出版日期 | 20080600 |
卷期 | 3:1 2008.06[民97.06] |
頁次 | 頁30-45 |
分類號 | 498.93 |
語文 | chi |
關鍵詞 | 連鎖便利商店; 整體環境分析; SWOT分析; 5力分析; Chain convenience stores; EPST analysis; SWOT analysis; Analysis of five force; |
中文摘要 | 我國連鎖便利商店市場已經進入百家爭鳴的飽和期,並面臨大環境的經濟景氣壓力和產業內的激烈競爭,儘管店數仍在增加,但因商圈重疊,同質性高,單店單日營業額不增反減,造成投資效益遞減。本研究利用總體環境分析、五力分析及SWOT分析後發現該產業應朝向強調主題機能、結合電子商務功能、提高單店經營效率、加強差異化行銷及同業結盟等方向發展。 |
英文摘要 | With widespread of Chain Converient Stores (CVS) in Taiwan, the economic recession and intensive competitive context come along. CVB businesses have been faced the challenges of overlapped business trade areas, high homogeneity among products, and decline in company's revenue. By adapting EPST analysis, five forces analysis, and SWOT analysis, the results suggest that CVS should emphasize on the development of their theme functions, e-commerce, differentiation, and alliance strategies. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。