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題名 | 以眼球追蹤法探討衛教資訊中圖文對照對視覺注意力與理解度之影響=Visual Attention and Comprehensive Evaluation in Health Care Education Information with Text and Images |
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作者 | 林芳穗; 曾芷琳; 李靜穎; Lin, Fang-suey; Tseng, Chih-lin; Lee, Ching-ying; |
期刊 | 科技學刊. 人文社會類 |
出版日期 | 20120400 |
卷期 | 21:1 2012.04[民101.04] |
頁次 | 頁13-24 |
分類號 | 176.12 |
語文 | chi |
關鍵詞 | 視覺注意力; 眼動追蹤法; 衛教資訊設計; 乳房自我檢查; Visual attention; Eye-tracking; Health care education information design; Breast self-examination; |
中文摘要 | 有效的衛教資訊設計及其內容不僅有助於推廣衛教資訊,喚起民眾對自身保健議題的意識與警覺,且讓人能正確理解的衛教資訊內容,更能有助民眾記憶與學習,用以達到「預防重於治療」的保健觀念。本研究關注在人們如何感知以及理解以圖文對照之表現形式的乳房自我檢查流程資訊,採用眼動追蹤法紀錄受測者的視覺注意力,包含觀看過程中受測者視線移動軌跡,視覺焦點及停留時間;並輔以半結構式訪談,瞭解人們對圖文對照表現形式之訊息接收情況,研究結果顯示: 1. 受測者普遍認為圖文對照形式較能達到幫助瞭解、記憶具有醫護理相關描述用詞的衛教資訊內容。 2. 研究樣本編排一致造成受測者視線停留在主標題的時間較短,花較多時間於內文瀏覽與圖形對照。 3. 受測者會因凝視具有指示方向的圖形,而產生停留在圖案訊息的時間比文字訊息時間長的現象。 4. 衛教資訊內容之圖形具有指示方向符號,有助於動作上的理解、閱讀與記憶。 |
英文摘要 | Effective health education information is not only helpful for promoting the health education but also arouses the public aware the importance of the issue of self health care and help them comprehensive the content, which can positively fulfill with the concept of “Prevention is better than cure”. This Study was focused on how people perceive and comprehensive breast self-examination processes information in text and images formats. Eye movement experiment method was applied to observe participants’ visual attention, include scan paths and fixations by using eye-tracking system, through objective observation of empirical research to explore the procedures and evaluation of semi-structured interviews after experiment .The results were as follows: 1. The text with images format was easily understood, and it could help participants memorizing the content with health care-related terms. 2. Participants spent more time in navigating the body text and the images than the head line due to the same layout of stimulus. 3. The phenomenon of reaction in participants would spend more time in reading diagrams than text owing to gazing the direction pictograms. 4. The images with direction pictograms can help participants understand and memorize the breast self-examination processes. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。