頁籤選單縮合
題名 | 應用危機情境溝通理論(SCCT)探討網路商店危機回應策略=Applying Situational Crisis Communication Theory (SCCT) to Investigate Crisis Response Strategy of Online Stores |
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作者 | 邢姍姍; 江韋葶; 蘇岑怡; 曾凡嫙; 黃郁善; 劉夢婷; 陳姿妤; Hsing, San-san; Chiang, Wei-ting; Su, Tsen-yee; Tseng, Fan-hsuan; Huang, Yu-shan; Liou, Meng-ting; Chen, Zih-yu; |
期刊 | 北商學報 |
出版日期 | 20100100 |
卷期 | 17 2010.01[民99.01] |
頁次 | 頁1-21 |
分類號 | 498.96 |
語文 | chi |
關鍵詞 | 危機情境溝通理論; 回應策略; 公司聲譽; 知覺風險; 知覺嚴重性; 責任歸因; 購買意願; Situational crisis communication theory; SCCT; Response strategy; Company reputation; Perceived risk; Perceived severity; Responsibility attribution; Purchase intention; |