頁籤選單縮合
題名 | 應用理性行動理論探討民眾就醫行為之研究--以彰化醫療次區域為例=A Study on the Medical Care Seeking Behavior with Theory of Reasoned Action--An Example of Citizens in Changhua Medical Sub-Region |
---|---|
作者 | 林守男; 廖美芬; Lin, Shoou-nan; Liao, Mei-fen; |
期刊 | 醫院 |
出版日期 | 20070600 |
卷期 | 40:3 2007.06[民96.06] |
頁次 | 頁55-66 |
分類號 | 419.4 |
語文 | chi |
關鍵詞 | 理性行動理論; 就醫行為; 醫療行銷; Theory of reasoned action; Medical care seeking behavior; Marketing for health care organizations; |