頁籤選單縮合
題名 | 休閒農場關係行銷投入、顧客情感體驗對購買意願影響之實證研究--以顧客感激為中介變項=The Empirical Study of the Influences of Relationship Marketing Investments and Customer Emotional Experience on Consumer Behavioral Intentions on Leisure Farm--Taking Customer Gratitude as Mediator |
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作者 | 李謀監; 李宸邦; 曾柔鶯; 陳秋玲; Lee, Mou-chien; Lee, Chen-pang; Tseng, Jou-ying; Chen, Chiou-ling; |
期刊 | 農業經營管理 |
出版日期 | 20121200 |
卷期 | 18 2012.12[民101.12] |
頁次 | 頁47-70 |
分類號 | 496.7 |
語文 | chi |
關鍵詞 | 關係行銷; 顧客情感體驗; 顧客感激; 顧客信任; Relationship marketing; Customer emotional experience; Customer gratitude; Customer trust; |