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題名 | 新竹市後火車站觀光夜市發展策略規劃之研究=Research of the Strategic Planning and Development of the Night Market of Railway Rear Station in Hsinchu City |
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作者 | 黃國敏; 倪克玟; | 書刊名 | 中華行政學報 |
卷期 | 10 2012.06[民101.06] |
頁次 | 頁73-90 |
分類號 | 992.3 |
關鍵詞 | 觀光夜市; 策略規劃; 新竹市; Night market; Strategic planning; Hsinchu City; |
語文 | 中文(Chinese) |
中文摘要 | 本文主要目的在探討後火車站觀光夜市經營與未來發展之方式、分析優劣勢機會和威脅且以合適的方式解決問題。以訪談作為資料蒐集的方式,並利用所得結果進行該夜市的SWOT分析。本文歸納分析結果發現:地理位置、交通、營業時段、商品年輕化以及美食的多樣性是後火車站觀光夜市的優勢。而便利性設施方面不足則是後火車站觀光夜市經營上的劣勢與危機。節能環保、國際化以及遊客大量來訪則是後火車站觀光夜市成為國際景點的絕佳機會。 |
英文摘要 | The main objective of this research is that probing into the way to operate the night market Railway Rear Station in Hsinchu city and development in the future.Collecting data by visiting, and dissect to these data using SWOT analysis to get the results. Analyzing from location, traffic, business time-slice, popular commodities and food of variety fields, found the result that are strengths of the night market of Railway Rear Station in Hsinchu city. On the other hand, the weakness and threat of it is that the facilities are not handy enough and environmental protection, internationalization and a large number of tourists are the opportunity of it to be a international scenic spot.Finally, the results of data analysis should offer reference information to the relevant units for developing the tendency of the night market of Railway Rear Station in Hsinchu city. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。