查詢結果分析
來源資料
頁籤選單縮合
題名 | 2012年我國總統選舉競選廣告之效果研究--以中國文化大學學生為例=A Explorative Study of Campaign Advertising Effects in the 2012 Presidential Election in Taiwan: A Logistic Regression Approach |
---|---|
作者 | 鈕則勳; Niu, Tse-hsun; |
期刊 | 人文社會集刊 |
出版日期 | 20160600 |
卷期 | 3 2016.06[民105.06] |
頁次 | 頁1-25 |
分類號 | 572.35 |
語文 | chi |
關鍵詞 | 2012年總統選舉; 競選廣告; 廣告效果; 首投族; Campaign communication; Political advertising; The presidential election in 2012; The effects of the advertising; Young and first-time voters; |