頁籤選單縮合
題名 | 淺談食品安全風險溝通=Preliminares da Comunicação dos Riscos na Segurança Alimentar、A Brief Talk on the Risk Communication of Food Safety |
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作者 | 方月華; 鄧志豪; Fong, Ut-wa; Tang, Chi-ho; |
期刊 | 行政:澳門公共行政雜誌 |
出版日期 | 20111200 |
卷期 | 24:4=94 2011.12[民100.12] |
頁次 | 頁985-997+1193-1209+1293-1294 |
分類號 | 412.25 |
語文 | chi、por |
關鍵詞 | 食品安全; 風險溝通; 澳門; |
英文摘要 | World Health Organization noted that food safety is to assure the production of food for their intended use and/or consume will not be harmful to the health of consumers. The purpose of food safety is therefore to reduce the risk from the population. In order to achieve this goal, risk analysis that includes science-based risk assessment, value and policy based risk management, and interactive exchange of risk information based risk communication, is implemented throughout the food safety surveillance by governments. Among of the risk analysis components, risk communication is an interactive process of exchange of information and opinion among individuals, groups, and institutions. The “risk” of communication integrates hazard and outrage which is unlikely the “risk” in assessment integrates hazard and exposure. That means it includes the discussion about risk types and levels and about methods for managing risks. However, risk communication, unlike many other communications, often involves statements about threatening and poorly understood hazards and consequently, the dialog are often riddled with disagreements, apathy, misunderstanding, and suspicion. People in the community are often more concerned about issues such as trust, credibility, control, competence,voluntaries, fairness, caring, and compassion than about mortality statistics and the details of quantitative risk assessment. It is in fact, no matter how accurate it is, risk information may be misperceived or rejected if those who give information are unaware of the complex, interactive nature of risk communication and the various factors affecting the reception of the risk message. The experience of mad cow disease is the most typical lesson of risk communication failure. Its risk effect is hundredfold higher than its health effect to the population. The works of risk communication have been doing and is concerned by Macao government for decades. The effort of contribution runs independently from each agency into the cooperation among the government agencies, and it is transparent day by day. However, an effective risk communication practice is to achieve a better understanding both of its goals and of how to achieve them through an exchange, a two-way process with participation among governments, industries and consumers. The risk communication of Macao is still currently in the initial stage according to the levels of communication, the efforts of risk communication can be said as message delivery only. Therefore, it is still a lot of improvement in risk communication by Macao government compare to the WHO global strategy for food safety, such as 1. Consider the multiple dimensions of risk communication; 2. recognize people’s emotions, the ‘hidden agendas’ and symbolic meanings and broader economic or political considerations that often underlie and complicate the task of risk communication; 3. Build up a proactive strategy of risk communication; 4. Develop positive relationships with audiences and make stakeholders partners. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。