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題名 | 大鵬灣國家風景區發展生態旅遊與居民態度、發展意願關係之實證研究=The Research of the Dapeng Bay National Scenic Area's Development of Eco-tourism, Local Residents' Attitude and Development Intention |
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作者 | 錢銘貴; 張德銘; 林蓓君; Chien, Ming-kuei; Chang, Te-ming; Lin, Pei-jiun; |
期刊 | 運動休閒餐旅研究 |
出版日期 | 20110600 |
卷期 | 6:2 2011.06[民100.06] |
頁次 | 頁59-79 |
分類號 | 992.82 |
語文 | chi |
關鍵詞 | 生態旅遊; 居民態度; 發展意願; Eco-tourism; Residents' attitude; Development intention; |
中文摘要 | 本研究主要目的在探討大鵬灣國家風景區,發展生態旅遊與鄰近地區居民態度與發展意願關係之實證研究。樣本選取大鵬灣國家風景區鄰近的林邊鄉及東港鎮居民為研究對象,採隨機取樣的方式進行問卷調查,共獲得有項問卷410份,所蒐集之資料以SPSS17.0進行描述性統計分析,LISREL8.7進行驗證性因素分析以及研究構念間關係的檢驗。實證結果發現,環境生態、經濟衝擊、社會文化及負面衝擊等因素對居民態度有直接正向的影響,且居民態度對發展意願有直接且正向的影響。本研究建議相關單位發展生態旅遊時應體認與重視當地居民參與的力量,讓當地居民在發展生態旅遊上扮演主動參與角色,達到發展生態旅遊的目標與方向。 |
英文摘要 | The purpose of research is to discuss about Dapeng Bay National Scenic Area's development of eco-tourism, local residents' attitude and development intention. The population is picked by the random sampling of questionnaire survey. The effective questionnaires are 410. The data is interpreted by SPSS17.0 for descriptive statistical analysis and LISREL8.7 is for related examination of relationship between confirmation factor analysis and research construction. The result shows that factors of environment ecology, economic impact, social culture and negative impact on the residents' attitude have the positive relationship, and residents' attitude affect development intention have the positive relationship. The research provides suggestion that development of eco-tourism should realize the strength of local residents' participation. The local residents can play the initiative participation role in the development eco-tourism and achieves the goal and the direction of eco-tourism development. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。