查詢結果分析
來源資料
頁籤選單縮合
題名 | 安養機構業者對休閒服務人力之聘用意願與願付價格=Managers' Intention to Hire and Willingness to Pay for Leisure Services Manpower in Senior Institutions |
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作者 | 高銘麟; 姜義村; Kao, Ming-lin; Chiang, I-tsun; |
期刊 | 大專體育學刊 |
出版日期 | 20110300 |
卷期 | 13:1 2011.03[民100.03] |
頁次 | 頁23-31 |
分類號 | 548.15 |
語文 | chi |
關鍵詞 | 休閒運動; 治療式遊憩; 條件評估法; 休閒服務定價; Recreational sports; Therapeutic recreation; Contingent valuation method; Leisure services pricing; |
中文摘要 | 有鑑於國內大專體育運動相關系所或體育專業校院相繼成立休閒運動管理系所、組別或研究學門,規劃休閒運動相關系所所培養之人力能順利就業成為一重要議題。近來由於安養機構內休閒服務逐漸受到重視,專業休閒服務人力之提供就顯得格外重要。本研究為探索大專體育運動或休閒運動管理系所之培育人才與安養機構所需人力之接軌契機與發展方向。本研究主要目的在於瞭解安養機構業者對於聘用休閒服務人力:專(兼)任休閒服務人員與休閒服務講師之意願與願付價格。本研究針對全臺灣地區立案核可之80位安養機構業者進行普查,共計69位主管完成有效問卷(86.3%)。研究結果發現:1.業者對休閒服務態度持正向看法;2.分別有75.4%與78.3%業者願意聘用專(兼)任休閒服務人員與休閒服務講師,聘用條件均以需有實務經驗為主,其次為專業證照;3.業者之願付價格則與經營型態、地理位置、休閒服務態度及教育程度有關,亦同時具有預測力,業者對兼任休閒服務人員每小時願意支付平均值為758.29元,休閒服務講師每小時願意支付平均值為1,109.70元。本研究結論為未來休閒運動相關科系應加強專業休閒服務人力之培養,並建立證照考核制度,以塑造專業化形象,並提供業者有關休閒服務之訊息,以建立業者對休閒服務之正向態度。 |
英文摘要 | The trend of having leisure-related programs, departments and graduate institutes in physical education and sport-related colleges and universities has become an important issue in Taiwan. Because of the increase of manpower of leisure services (LS) in senior institutions, there is a strong need to explore possible niche and link of senior institutions and leisure-related programs. The purpose of the study was to explore managers' intention to hire and willingness to pay (WTP) for LS, as well as the factors of recruiting LS manpower for their senior institutions. The total number of registered senior institutions in Taiwan are 80 and 69 of their managers (86.3%) completed the questionnaire in the study. The results showed that (1) managers had positive attitudes toward LS; (2) the percentage of those managers who were willing to hire full/part-time LS professionals and professional LS trainers were 75.4% and 78.3% respectively. Clinical practice experience and related certification are their major considerations when hiring the LS professionals; (3) the price could be predicted by managers' education level, type of management, location and their attitudes toward LS. The average salary of hiring part-time LS professionals and professional LS trainers were NT$ 758.29/hr and NT$ 1,109.70/hr respectively. The study concluded that leisure-related programs and professionals should actively develop LS manpower, establish the LS licensure/certification system and provide LS information to managers to build up professional image and to develop managers' positive attitude toward LS. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。