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題名 | 企業社會責任策略在農業產銷班價值創造之芻議=The Humble Opinion about Value Creation of Agricultural Production and Marketing Groups by the Strategy of Corporate Social Responsibility |
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作者 | 洪忠修; 劉方梅; Hung, Chung-hsiu; Lui, Fang-mei; |
期刊 | 農民組織學刊 |
出版日期 | 20091200 |
卷期 | 13 2009.12[民98.12] |
頁次 | 頁33-51 |
分類號 | 431.2 |
語文 | chi |
關鍵詞 | 企業社會責任; 策略; 農業產銷班; 價值創造; Corporate social responsibility; CSR; Strategy; Agricultural production and marketing groups; APMG; Value creation; |
中文摘要 | CSR的理念在工商業界已有多年推展經驗,但農業部門至今仍較少探討其發展與運用,尤其農業為人類原始的經濟產業之一,在傳統經濟觀點下,具有產品貢獻、勞動力貢獻、市場貢獻、資本貢獻與外匯貢獻等五項職能。當代21世紀社會經濟結構變革,須再賦予農業更高層次產業內涵,使之具有人文社會職能、環境多樣性職能之公共經濟利益的社會責任之要求。農業部門藉由農業產銷班導入CSR可謂為具體的實踐,已達到與時俱進之目標。農業產銷班之規模雖然較一般工商業者為小,仍可藉由CSR導入其核心價值當中;亦即,農業生產既是直接運用最廣大的環境資源,產品又關係人類糧食安全等諸多課題,以此做為核心價值導入CSR應為可行之道,更是農業更高層次發展成果的具體表現。 |
英文摘要 | Corporate Social Responsibility, CSR has been executing for decades in industry and business sector. However, it met difficulty and doubts in executing the item of CSR in the most basic industry of agricultural sector. From the traditional economic point of view, agricultural industry includes 5 contributions: supply of product, labor force, demand for products and services, capital accumulation and generating foreign exchange. Owing to the drastic structural change of society and economic in 21st century, the hierarchy of agriculture industry must be promoted and advanced, to concern it with the multiple functions of economic development, human affairs, bio-diversity and environmental protection, therefore suits the requirements of social responsibility and public interest. The Agricultural Production and Marketing Groups(APMG) should be the good paradigm in executing the item of CSR in agricultural sector. Though comparatively smaller than an average industry, APMG can still be channeled into center of agricultural industry; besides, the process of agricultural manufacturing involves using environmental resources, and its product relates to issues like food security, thereby could be the core strategy of introducing the CSR in agricultural sector, presenting its advancement. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。