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來源資料
頁籤選單縮合
題 名 | 初探兩岸合拍偶像劇之發展與困境=An Exploration on the Development and Dilemma of Co-Production Trendy Drama |
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作 者 | 吳怡國; 姜易慧; | 書刊名 | 淡江人文社會學刊 |
卷 期 | 44 2010.12[民99.12] |
頁 次 | 頁1-26 |
分類號 | 557.776 |
關鍵詞 | 偶像劇; 合拍偶像劇; 臺灣電視產業; 兩岸市場循環模式; 彈性生產; Trendy drama; Co-production trendy drama; Taiwan TV industry; Cross-strait market circuit model; Flexible production; |
語 文 | 中文(Chinese) |
中文摘要 | 偶像劇是台灣唯一具有外銷實力之跨國流通影音產品,然而,受制於國內市場狹小與資金不足,必須以兩岸合製合拍向亞洲佈局彈性生產。最後,經由檢視「兩岸市場循環模式」發現,台灣之所以能掌握偶像劇的流行基調,在於具備文化位階高度的創意人才。未來台灣必須強化文創人才養成,以延續偶像劇在亞洲流行文化的優勢。 |
英文摘要 | Trendy drama is the only category of the Taiwan video productions that can be sold and circulated within Asia. However, due to the limited scale of Taiwan’s domestic TV market and the funding problems, Taiwan’s TV program-production teams must employ an Asiawide-flexible production strategy based on co-production between Taiwan and mainland China. Finally, through reviewing the “cross-strait market circuit model”, we conclude that Taiwan’s niche capability – “the modern tone of trendy drama” comes from the creative talents who are very in tune with the TV popular culture. Thus, in order to maintain Taiwan’s leading advantages over mainland China, the government should continue to take measures to develop more creative talents in the popular culture industry in the future. |
本系統中英文摘要資訊取自各篇刊載內容。