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題名 | 國道六號開通對埔里地區民宿經營之影響=The Impacts on Home-Stay Business in Puli after the Operation of 6th National Highway |
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作者 | 呂政芳; 張俊傑; 張淑君; Lyu, Jheng-fang; Chang, Chun-chieh; Chang, Shu-chun; |
期刊 | 運動與遊憩研究 |
出版日期 | 20111200 |
卷期 | 6:2 2011.12[民100.12] |
頁次 | 頁83-100 |
分類號 | 992.61 |
語文 | chi |
關鍵詞 | 國道六號; 民宿; 住宿率; 6th national highway; Home-stay; Occupancy rate; |
中文摘要 | 本研究之目的有以下三點:一、了解國道六號開通對埔里地區民宿遊客住宿率之影響;二、了解國道六號開通對埔里地區民宿顧客組成之變化情形;三、了解民宿經營與設施之現況,以及將來可能進行之改變。本研究針對南投縣埔里鎮民宿業者,以問卷方式進行調查分析,並採隨機方式進行抽樣。本研究以問卷方式獲取量化資訊,資料之分析主要透過SPSS13.0統計軟體進行分析。問卷內容分為四個部分:包括遊客住宿率之影響、民宿顧客組成之差異、民宿經營與設施之現況,以及民宿經營者與相關營業資料。本研究發現國道六號的開通增加了埔里地區的可達性,同時使得埔里地區民宿住宿率提升。在分析遊客之組成中,大部分業者皆認為遊客組成差異不大,其為整體性之增加,且發現中部地區一日往返的遊憩旅客增加,但同時亦增加北部和南部地區之住宿遊客。並由交叉分析表得知,民宿成立時間為五年以上,或相關設施完善之民宿,對於國道六號通車後住宿率之具有正面效益之影響。民宿設施之完善,對於住宿率之增加具有正面效益。為因應國道六號通車民宿業者認為經營方式需要改變,其依序是改善民宿環境、改善民宿基本設施、改變經營與行銷、增加民宿活動、增加服務項目。 |
英文摘要 | These are the three main purposes of this study: 1. To understand the impacts on tourist's occupancy rate in Home-Stay after the operation of 6th National Highway. 2. To understand the change of tourist's characteristic after the operation of 6th National Highway. 3. To understand the management and facilities of Home-stay in order to achieve the improvements in the future. To achieve the objective, the study was conducted in a way of questionnaire survey on Home-stay managers in Puli. The questionnaire survey consists of four parts: 1. The impacts on tourist's occupancy rate. 2. The change of tourist's characteristic. 3. The management and facilities of Home-stay. 4. The managers' background information. The operation of 6th National Highway has promoted the accessibility to Puli and increased the occupancy rate of Home-stay respectively. Through the analysis on tourist formation, we have discovered the tourists from midland metropolitans tend to make a one-day trip to Puli County, and the increase of occupancy rate of the long-distance travelers. On the other hand, we have also discovered Home-stay with 5years and above of management or a complete facilities had a positive impact on the occupancy rate after the operation of 6th National Highway. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。