頁籤選單縮合
題名 | 行銷策略、品牌體驗、顧客心智集合與品牌績效之研究--汽車旅館業實證=A Study on Marketing Strategy, Brand Experience, Customer Mindset and Brand Performance--An Empirical in Estigation of the Motel Industry |
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作者 | 胡同來; 何怡萱; 謝文雀; 高楷雲; 紀舒哲; 翁新雅; Hu, Tung-lai; Ho, Yi-hsuan; Hsieh, Wen-chueh; Kao, Kai-yun; Chi, Shu-che; Weng, Sin-ya; |
期刊 | 明志學報 |
出版日期 | 20150700 |
卷期 | 44:1 2015.07[民104.07] |
頁次 | 頁71-87 |
分類號 | 496.5 |
語文 | chi |
關鍵詞 | 行銷策略; 品牌體驗; 顧客心智集合; 品牌績效; Marketing strategy; Brand experience; Customer mindset; Brand performance; |