頁籤選單縮合
題名 | A Pricing Strategy in a Conservative Park=保育公園之最適化定價策略 |
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作者 | 陳依兌; 張東生; Chen, Yi-tui; Chang, Dong-shang; |
期刊 | 管理研究學報 |
出版日期 | 20101200 |
卷期 | 10 2010.12[民99.12] |
頁次 | 頁71-92 |
分類號 | 992.82 |
語文 | eng |
關鍵詞 | 保育公園; 生態旅遊; 定價策略; Environmental quality; Eco-tourism; Conservation; Recreation policy; |
英文摘要 | Traditionally, a park can gain economic benefits by providing recreational and leisure facilities so that tourism is seen as a driving force for economic growth at no cost to the environment. However, booming tourism in a conservation park may aggravate the degradation of natural resources and related eco-systems due to their limited visitor capacity. This paper presents a dynamic model to determine the optimal pricing strategy in a conservation park to attain both the objectives of economic returns and ecological values. The stability of the steady-state equilibrium as well as the effects of the parameters on the equilibrium are discussed in this paper. The results of the analysis show that if the change rate of marginal economical returns is greater than that of ecological value, the equilibrium is unstable; otherwise it is a saddle point. In practice, park managers seek economic returns and may neglect the ecological value of conservation activities. The results of this paper can help policy planners to formulate the recreation policy by imposing an environmental tax to encourage park managements to adapt with conservation objectives. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。