頁籤選單縮合
題 名 | 應用危機情境溝通理論(SCCT)探討網路商店危機回應策略=Applying Situational Crisis Communication Theory (SCCT) to Investigate Crisis Response Strategy of Online Stores |
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作 者 | 邢姍姍; 江韋葶; 蘇岑怡; 曾凡嫙; 黃郁善; 劉夢婷; 陳姿妤; | 書刊名 | 北商學報 |
卷 期 | 17 2010.01[民99.01] |
頁 次 | 頁1-21 |
分類號 | 498.96 |
關鍵詞 | 危機情境溝通理論; 回應策略; 公司聲譽; 知覺風險; 知覺嚴重性; 責任歸因; 購買意願; Situational crisis communication theory; SCCT; Response strategy; Company reputation; Perceived risk; Perceived severity; Responsibility attribution; Purchase intention; |
語 文 | 中文(Chinese) |