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題名 | 婚宴產業服務品質量表建構之研究=A Study on Constructing a Tool to Assess the Wedding Banquet Service Quality |
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作者 | 陳鉦達; 張雅媛; 鄭青展; 劉凱翔; Chen, Cheng-ta; Chang, Ya-yuan; Cheng, Ching-chan; Liu, Kai-hsiang; |
期刊 | 會計與財金研究 |
出版日期 | 20170300 |
卷期 | 10:1 2017.03[民106.03] |
頁次 | 頁19-43 |
分類號 | 496.7 |
語文 | chi |
關鍵詞 | 婚宴產業; 服務品質; 婚宴服務品質; Wedding banquet industry; Service quality; WEDSERV; |
中文摘要 | 在台灣,婚宴企劃產業是一個逐漸受到矚目的新興產業,它的誕生 不僅解決了現代新人因工作繁忙及缺乏專業性的困擾,更滿足了新人們 想籌辦具創意婚禮的需求。為達成滿足新人們需求且賓主盡歡的目標, 婚宴業者無不紛紛絞盡心思展現創意巧思,並透過服務品質之提升與創 新,以建立優質的口碑。故本研究希冀能在競爭激烈的婚禮產業市場中, 透過整合顧客和專家的意見,建構出有效的婚宴服務品質量表,以改善 婚宴產業之服務品質,進而獲得顧客良好的口碑並提升企業競爭力。研 究結果發現,本研究所發展的量表共有七個構面,32 個題項。最後,本 研究希冀經由嚴謹研究程序所建構之婚宴服務品質量表,能有效提升我 國婚宴企劃產業之服務品質及競爭優勢。 |
英文摘要 | Wedding banquet planning is a highly regarded industry gradually in Taiwan. It appears to meet the newlyweds5 needs due to their heavy workload, lack of professionalism but want to organize creative wedding needs. In order to meet the newlyweds5 needs and achieve the goals which reach the “host and guests thoroughly enjoyed themselves”,wedding banquet planner have racked mind and show creativity in the service quality improvement and innovation to construct high-quality reputation. Thus, this study want to integrate customers and experts views, and to construct a scale for improving service quality for wedding banquet planning industry, and then to get good reputations from consumers and enhance enterprise competitiveness. The results found the cruise service quality scale proposed by this study has seven dimensions and 32 question items. Finally, this study expects to construct an effective wedding banquet service quality scale by rigorous research program, and then to achieve the goal of optimizing wedding banquet service quality. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。