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題名 | 遊客對擁擠、遊憩承載量、遊憩衝擊認知及景點忠誠度之研究=A Study of Tourists' Conception of Crowding, Carrying Capacity, Recreational Impact and Destination Loyalty |
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作者 | 梁家祜; 蔡秀旻; Liang, Joy Chia-huh; Tsai, Xiu-min; |
期刊 | 運動休閒餐旅研究 |
出版日期 | 20081200 |
卷期 | 3:4 2008.12[民97.12] |
頁次 | 頁1-21 |
分類號 | 992.014 |
語文 | chi |
關鍵詞 | 擁擠認知; 遊憩承載量; 遊憩衝擊; 景點忠誠度; Crowding; Carrying capacity; Recreational impact; Destination loyalty; |
中文摘要 | 本研究目的在於了解遊客對擁擠認知、遊憩承載量認知、遊憩衝擊認知與忠誠度之間的關係。以竹山天梯遊客爲發放對象,採用便利抽樣與人員現場訪問的方式,共回收426份有效問卷。研究結果發現(1)受訪遊客之擁擠認知與遊憩承載量認知呈正相關;(2)受訪遊客遊憩承載量認知與遊憩衝擊認知大部份呈正相關;(3)受訪遊客遊憩衝擊認知與忠誠度大部分呈正相關。本研究最後提出參考建議,以提供相關單位後續規劃管理之參考。 |
英文摘要 | The objective of this research is to explore the relationship between tourists' conception of crowding, carrying capacity, recreational impact and destination loyalty. Data were collected from tourists of Jhu-shan Hanging Bridge by convenience sampling. Data collection yielded 426 valid questionnaires. This research finds: (1) crowding is positively correlated to recreational carrying capacity; (2) carrying capacity is positively correlated to recreational impact, and; (3) recreational impact is positively correlated with destination loyalty. Based on the research, suggestions are made for planning and management. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。