頁籤選單縮合
題名 | 中國科技大學游泳池休閒設施行銷推廣及使用因素關係之研究=A Study of the Relationship between Marketing and the Reasons People Want to Use a Swimming Pool and the Recreational Facilities around It in the China University of Technology |
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作者 | 羅旭壯; 莊美倫; 賴慧榕; 陳淑怡; Luo, She-juang; Chuang, Mei-lun; Lai, Hui-jung; Chen, Shu-yi; |
期刊 | 海洋休閒管理學刊 |
出版日期 | 20080900 |
卷期 | 1 2008.09[民97.09] |
頁次 | 頁35-52 |
分類號 | 525.754 |
語文 | chi |
關鍵詞 | 休閒設施; 行銷推廣; 附加設施; Recreational facilities; Marketing; Additional facilities; |