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題名 | The Design of Exchange Mechanism for Micro-payment and Optimal Fees for Electronic Payment: An Analytical Approach=小額付款交換機制之設計與電子付款最適費率:理論分析觀點 |
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作者 | 張玉山; 李國榮; Chang, Yue-shan; Lee, Kuo-jung; |
期刊 | 創業管理研究 |
出版日期 | 20070600 |
卷期 | 2:2 2007.06[民96.06] |
頁次 | 頁79-93+6 |
分類號 | 563.146 |
語文 | eng |
關鍵詞 | 交換機制; 小額付款; 最適費率; 賽局理論; Exchange mechanism; Micro-payment; Optimal fees; Game theory; |
中文摘要 | 目前智慧卡已經被普遍使用在行動電話、信用卡與大眾捷運系統通關處,尤其智慧卡、儲值卡或其他相關卡片在小額支付系統上扮演重要角色。然而,面對眾多相關卡片,消費者或使用者在使用上並不方便。本文冀望發展一個機制來解決此一問題,亦即設計一套可以交換紅利積點的機制,其中消費者可將積點兌換商品或服務。除此之外,本文利用賽局理論發展出電子付款評價之基礎並導出電子付款方式之最適費率,亦提供小額付款管理者一個簡單之模型架構,協助對於小額付款方式之評價。 |
英文摘要 | Smart cards can be found in almost all mobile phones, in many credit and banking cards, and in public transportation access cards. Smart, stored cards, or other related cards especially play important role in the system of micro-payment. However, for many kinds of related cards, it's not convenient to customers or users. This attempts to develop a mechanism to solve the problem. That is, we design a mechanism that the customers can exchange mutually with reward points that can be redeemed for real goods and services. In addition, the paper provides the basis for valuing electronic payment in terms of game theories and derives the optimal fees for the electronic payment. It also provides micro-payment managers with an easy-to-understand framework to assist in evaluating and justifying micro-payment. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。