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題名 | 電子化策略與價值創造之關係研究--以臺積電與宏碁電腦為例=E-Business Strategy and Value Creation for Established Companies--Cases of TSMC and Acer |
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作者 | 洪廣朋; 黃旭男; Hung, Kuang-peng; Hwang, Shiuh-nan; |
期刊 | 管理與系統 |
出版日期 | 20021000 |
卷期 | 9:4 2002.10[民91.10] |
頁次 | 頁457-488 |
分類號 | 490 |
語文 | chi |
關鍵詞 | 電子化策略; 價值網; 虛擬整合; 價值創造; E-business strategy; Value net; Virtual integration; Value creation; |
中文摘要 | 面對網際網路及電子商務之影響,廠商必須採取適當的電子化策略才能創造新的附加價值。廠商電子化的策略必須考量企業的目標及策略,並且思考如何利用電子化之科技來創造更高的附加價值。本文以台積電與宏碁電腦為案例,探討電子化策略之內涵,並分析電子化策略所能創造之價值為何。本文從電子化之範疇與虛擬整合價值網之程度分析廠商之電子化策略,並從效率、品質、互補、留客、與創新等構面分析廠商採取電子化策略所創造之價值。本文從個案歸納發現企業策略會影響電子化策略之佈局,而且電子化策略能夠創造價值之關鍵在於電子化能夠增加企業流程之自動化、透明化、即時性與互動性。 |
英文摘要 | Facing the opportunities and challenges in Internet and e-commerce era, established companies have to take e-business strategy to create innovative value. The firm should consider that e-business strategy can fit with its business strategy and how the firm can use e-business technologies to add value for its activities. The purpose of this study was to analyze the content of e-business strategy and what the value can be created. TSMC and Acer group were adopted to conduct case study. E-business strategy was analyzed from the scope of e-business and the extent to which the firm virtual integrates its value net. In addition, the value creation of e-business from the perspectives of efficiency, quality, complementary, lock-in and innovation was investigated. The results revealed that the firm ought to adapt e-business strategy to its business strategy, and the firm can create value from e-business strategy with increasing the visibility, timeliness, automation and interactivity of its value net’s activities. Moreover, this paper proposes some propositions associated with e-business strategy and value creation. It was expected that the findings of this study can provide useful information for e-business strategy formulation in business. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。