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題名 | 壽險業採用行動商務之實證研究=An Empirical Study on the Acceptance and Use of Mobile Commerce in Life Insurance Industry |
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作者 | 李慶章; 蔡秉儒; Lee, Ching-chang; Tsai, Ping-ju; |
期刊 | 資訊管理展望 |
出版日期 | 20071200 |
卷期 | 9:2 2007.12[民96.12] |
頁次 | 頁23-47 |
分類號 | 563.726 |
語文 | chi |
關鍵詞 | 意圖; 行為; 行動商務; 整合的科技接受與使用理論; Intension; Behavior; Mobile commerce; Unified theory of acceptance and use of technology; |
中文摘要 | 行動商務泛指使用手持無線裝置,在任何地點來進行購買產品或服務之應用(Luadon & Laudon, 2006)。經由行動商務帶來的收益預估將會從2003 年的68.6 億美元成長到2008 年的5,543.7 億美元(http://www.telecomtrends.net)。行動商務被認為是行動工作者提昇工作效能與效率之利器,許多行動工作者亦開始接受與採用行動商務系統。台灣壽險業務員的人數相當多,壽險業者對行動科技之採用也非常積極,因此壽險業使用行動科技的行為,可以作為行動商務系統使用行為之參考指標。本研究探討影響壽險業採用行動商務系統之因素,研究結果顯示,(1)績效預期、心力耗費預期、社會影響都會影響壽險業務員使用行動商務系統的意圖,其中以心力耗費預期的影響效果最大;(2)壽險業務員實際使用行動商務系統之行為會受到使用意圖的影響,但不會受到助益環境因素的影響;(3)只有年齡及性別因素會干擾績效預期對使用意圖的影響,使用經驗及自願性不會干擾壽險業使用行動科技的意圖及行為。研究結果可以幫助壽險及相關產業規劃及導入行動商務,也可以協助資訊科技業者開發設計及推動行動商務系統。 |
英文摘要 | Mobile commerce is generally defined as use of handheld wireless devices for purchasing goods and services from any location (Luadon & Laudon, 2006). Revenues generated from mobile commerce are forecasted to exceed US$554.37 billion in 2008 from US$6.86 billion in 2003 (http://www.telecomtrends.net). Mobile commerce is considered to be able to help mobile workers in increasing their work effectiveness and efficiency. Many mobile workers begin to adopt and use mobile systems. The number of insurance agents in Taiwan is relatively larger than that of othercountries. The insurance industry in Taiwan also prompts the adoption of mobile commerce systems positively. Therefore the adoption behaviors of insurance industry can be considered as the index of mobile commerce adoption behaviors in Taiwan. This research investigates factors that affect the adoption of mobile commerce systems in insurance industry. Research results find that the performance expectancy, effort expectancy and social influence of insurance agents indeedly can predict their intention in using mobile commerce systems, and the effort expectancy has the largest predictive effect. The behaviors of insurance agents in using mobile commerce systems can be predicted by intention but can not be predicted by facilitating conditions. Only the influence of performance expectancy on intention will be moderated by gender and age, and the other influence relationships will not be moderated by all moderate variables. The research findings can help insurance industry and related industries in planning and implementing mobile commerce systems, and also can support information technology industry in designing and promopting mobile commerce systems. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。