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題名 | 不同參與經驗之遊客對展覽型節慶的主題意象、活動吸引力、滿意度與休閒效益之影響研究--以高雄燈會為例=The Study of Display Type Festival's Thematic Image, Activity Attractiveness, Satisfaction and Leisure Benefit--Kaohsiung Lantern Festival |
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作者 | 鄭天明; 吳國清; 陳美存; Chen, Tien-ming; Wu, Kuo-ching; Chen, Mei-tsun; |
期刊 | 旅遊管理研究 |
出版日期 | 20070600 |
卷期 | 7:1 2007.06[民96.06] |
頁次 | 頁31-54 |
分類號 | 992.2 |
語文 | chi |
關鍵詞 | 展覽型節慶; 主題意象; 活動吸引力; 休閒效益; Display type festival; Thematic image; Activity attractiveness; Leisure benefit; |
中文摘要 | 本研究主要在探討展覽型節慶的主題意象、活動吸引力、滿意度與休閒效益之影響關係,並以2006年前往高雄燈會之遊客為研究對象,總計有效樣本417份,抽樣誤差4.7%,研究結果顯示,遊客對於愛河水岸的優美意象可藉由燈會的舉辦而更加顯著之意象最為強烈;認為整體景觀優美、視野佳、感受燈光之美最有吸引力;另對於燈會所營造的優美氣氛感到最為滿意;在休閒效益方面,則認為可以增進家人間的感情具有最大的效益。本研究亦針對主題意象、吸引力及滿意度對休閒效益之關聯性進行檢定,主要結果為,整體樣本與無參與經驗之遊客對燈會之主題意象會直接影響活動吸引力,間接影響滿意度,主題意象亦會直接影響滿意度,間接影響休閒效益,而活動吸引力會直接影響滿意度間接影響休閒效益。有參與經驗之遊客在燈會之吸引力會直接影響滿意度,間接影響休閒效益。 |
英文摘要 | In this study, the data focus on the visitors who attended the Kaohsiung Lantern Festival in 2006. We did the research on Display Type Festival, Activity Attractiveness, and Moderating Effect in satisfaction and Leisure Benefit; besides, the connection with each variable. A total of 417 effective questionnaires are received and sampling error is under 0.047. The findings came out that the model and each dimension's interaction didn't connect with the visitor's participations. According to it, the Thematic Image, Activity Attractiveness and satisfaction didn't connect with the visitor's participation to Lantern Festival. Moreover, we both aimed at Thematic Image and Activity Attractiveness to leisure Benefit. The result was reached to the ideal standard of model fitness, whole sampling and the visitors without experiences to lantern Festival's Thematic Image can directly connect with Activity Attractiveness, indirectly affect Satisfaction; Satisfaction was directed by Thematic Image, and indirectly affect Leisure Benefit; Also, the Activity Attractiveness can directly influence satisfaction and indirectly influence Leisure Benefit. Only participated visitors can directly affect Leisure Benefit. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。