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題名 | 休閒農場業者採用休閒農業服務網之影響因素分析--創新擴散理論與網路外部性之應用=A Study on the Factors Affecting Leisure Farmers to Adopt Leisure Farm Service Web--An Application of the Diffusion of Innovation Theory and Network Externalities |
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作者 | 楊淑媛; 黃炳文; Yang, Shu-yuan; Huang, Biing-wen; |
期刊 | 鄉村發展 |
出版日期 | 20071200 |
卷期 | 8 2007.12[民96.12] |
頁次 | 頁37-64 |
分類號 | 992.62 |
語文 | chi |
關鍵詞 | 休閒農業; 休閒農業服務網; 創新擴散理論; 網路外部性; Leisure farm; Leisure farm service web; Diffusion of innovation theory; Network externalities; |
中文摘要 | 本研究以「創新擴散理論」及「網路外部性」為主要理論依據,歸納出「技術」、「組織」、「環境」及「績效」四構面分析,並以問卷調查之方式,深入探討影響休閒農場業者採用休閒農業服務網之因素,經實證結果發現,各構面之影響因素經因素分析後,濃縮為「知覺利益」、「成本敏感度」、「管理者支持度」、「環境發展需要」、「產業競爭」及「使用效益」六因素。經區別分析後,僅「成本敏感度」一因素,對於休閒農場業者是否採用休閒農業服務網具顯著影響。而在區別能力方面,則「成本敏感度」及「使用效益」二因素皆具強區別能力。 |
英文摘要 | This research is based on the theories of "Diffusion of Innovation Theory" and "Network Externalities", to induce fur frameworks: "techniques", "organization", "environment" and "performance". Then questionnaire was applied to interview farmers and the data were used to analyze the factors that affect the leisure farmers in adopting Leisure Farm Service Web. After the factor analysis, it has been condensed to six main factors, "perceptive benefit", "level of cost-sensitivity", "level of support for the manaer", "environmental development need", "industry competition" and "usage effectiveness". After discriminant analysis the result shows that only the "level of cost-sensitivity" factor has significant influence that would affct the leisure farmers to adopt Leisure Farm Service Web. On the discriminant ability, only two factors, "level of cost-sensitivity" and "usage effectiveness", have shown strong levels. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。