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頁籤選單縮合
題名 | 市場導向之企業文化根源的探討=A Study on the Corporate Cultural Foundation of Market Orientation |
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作者 | 陳正男; 黃文宏; Chen, Cheng-nan; Huang, Wen-hong; |
期刊 | 輔仁管理評論 |
出版日期 | 19970300 |
卷期 | 4:1 1997.03[民86.03] |
頁次 | 頁79-110 |
分類號 | 553.9 |
語文 | chi |
關鍵詞 | 企業文化; 市場導向; 經營績效; Corporate culture; Organizational culture; Market orientation; Business performance; |
中文摘要 | 本研究旨在瞭解由企業文化的觀點來探討造成市場導向差異之原因的可行性。經 由事後分群的方式計得出高度型、低偵測力型、避險中度型和低度型等四種市場導向組群, 以及朋黨型、淡薄型、任務導向型和專制型等等四種企業文化組群,而且企業在兩類組群上 的分布是有關聯的。雖然在各市場導向或企業文化組群間並未能普遍的看出在經營績效上的 差別,但是低度型的市場導向市和朋黨型的企業文化則顯著地在主要績效指標上呈落後之勢 。此外,在核心價值觀、規範和管理實務等不同可見度的文化層次中,核心價值觀最能彰顯 出市場導向組群間的差異,因此,市場導向的落實必須紮根在企業文化的最深層。在各項企 業文化構面中,工作至上似乎是最值得重視的,它不僅對經營績效有其影響力,更是在市場 導向的推動上居關鍵地位。 |
英文摘要 | The article focused on corporate culture perspective as a feasible way to explore what caused the different market orientation. By means of natural grouping approach, there were four groups of market orientation and four groups of organizational culture to be identified. The results provided supports for the association of market orientation and organizational culture. Although there were very limited differences were found on performances among clusters, the lowest market orientation and the clannish culture were significant behind on most performance indicators. Relatively, The differences of values were more significant than management practices and norms. The authors suggested that the cultural foundation is necessary to the implementation of market orientation. Among four culture dimensions, the work centrality seemed to be the most determinant one. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。