頁籤選單縮合
題名 | 媒體塑造下的運動英雄:以新聞媒體報導王建民為例=How Media Describe Sport Hero: An Example of News Media Coverage of Chien-Ming Wang |
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作者 | 廖清海; 林志哲; Liao, Ching-hai; Lin, Chih-che; |
期刊 | 高苑學報 |
出版日期 | 20070700 |
卷期 | 13 2007.07[民96.07] |
頁次 | 頁487-510 |
分類號 | 895.37 |
語文 | chi |
關鍵詞 | 媒體; 運動; 英雄; Media; Sport; Hero; |
中文摘要 | 2005年台灣傳播媒體在對體育運動新聞的報導上,追逐的焦點全在王建民一個人身上,包括電視現場立即實況轉播,報紙頭版報導,社論的評論及網路超過百萬的搜尋網頁等,將王建民塑造成一位國家的運動英雄。本文旨在探討媒體是如何塑造一位運動英雄,採用文本分析法,以報紙及網路新聞內容為分析對象,分析時間從2005年4月至2006年2月,並得到以下結論:一、新聞媒體以重要新聞報導內容處理。二、塑造成台灣的英雄,對台灣棒壇地位重要。三、與其他知名球星相提並論,並打破金錢迷思。四、以運動明星的方式來英雄化王建民。五、獲得社會各界的支持,並成為國際媒體關注的焦點人物。六、俱備英雄的特質。七、表現優異令人激賞,未來前途無可限量。八、凝聚國人的愛國心。九、「王建民旋風」在台形成。十、不斷創造台灣球員在大聯盟的歷史,成為他人模仿學習對象。 |
英文摘要 | In 2005, Taiwan’s news media coverage of sports news were focus on Chien-Ming Wang, including live TV program , the coverage of newspaper front page , the comment of editorial, and over a million of searching website all molded Chien-Ming Wang into a national sport hero. The purpose of this study was to analyze how the media molded a sport hero. Newspapers and websites news were collected as the subjects for this study. The text analysis was adopted as the instrumentations of this study. The research period were from April, 2005 to February, 2006. The results were as follows: First, news medias regarded Wang’s news was important. Second, molded Chien-Ming Wang into a Taiwan sport hero, and he was important to the Taiwan baseball. Third, places on a par with other well-known stars, and broke the money to confuse thinks. Fourth, described Wang from sport star as hero. Fifth, obtained the support from social, and became the international media attention focal point character. Sixth, Wnag had hero's special characteristic. Seventh, his performance outstanding makes one admire greatly, and his future will very good. Eighth, his performance cohesived people's patriotism. Ninth, "Wang tornado" whirled into Taiwan. Tenth, he unceasingly created the record of Taiwan player in Major League Baseball (MLB), becomes the object that the other people to imitate and learn. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。