頁籤選單縮合
題名 | An Investigation of Factors that Influence Blog Advertising Effectiveness=影響部落格廣告因素之探討 |
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作者 | 傅振瑞; 陳小芬; Fu, Jen-ruei; Chen, Jessica H. F.; |
期刊 | International Journal of Electronic Business Management |
出版日期 | 20120900 |
卷期 | 10:3 2012.09[民101.09] |
頁次 | 頁194-203 |
分類號 | 497.468 |
語文 | eng |
關鍵詞 | 思考可能性模式; 訴求策略; 負面口碑; 態度形成; 態度改變; Blog advertising; Elaboration lokelihod model; Appeal strategies; Negative customer comments; Customer attitude formation; Customer attitude changes; |