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題名 | 以路跑賽會探討運動觀光產業發展之趨勢=To Discuss the Developmental Trends of the Sport Tourism Industry with Foot Races |
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作者 | 黃振興; 范振義; Huang, C. H.; Fan, C. Y.; |
期刊 | 永達學報 |
出版日期 | 20060200 |
卷期 | 6:2 民95.02 |
頁次 | 頁134-142 |
分類號 | 528.9 |
語文 | chi |
關鍵詞 | 運動觀光; 路跑賽會; Sport tourism; Foot race; |
中文摘要 | 本文研究目的旨在以國內、外知名路跑賽會的歷史與發展概況來探討運動觀光產業之發展。臺灣自民國90年全面實施週休二日以來,民眾開始覺知並參與休閒運動,使臺灣的「運動觀光」市場也慢慢成形,並且呈現相當寬廣的發展空間。一場成功的路跑賽會動輒吸引上萬人次參與,所帶來的效益是相當龐大與可觀的。運動可以增加觀光客之感受刺激,觀光可以豐富運動內涵,亦可提升運動觀光品質與遊客滿意度。如何透過路跑賽會的舉辦來達到運動觀光產業的發展,此乃本研究之重點議題。 本研究將以文獻回顧法來探討國內、外知名路跑賽會舉辦的歷程與成功之因素,將過去學者研究的成果與文獻加以整理與歸納,配合國內運動觀光產業之趨勢,建議較適合於國內發展的活動型態,讓運動觀光的參與人口與相關產業的品質能夠持續地成長。 從本研究結果發現,臺灣擁有幽美的環境與宜人的氣候,適合一年四季的旅遊,亦適合健走與路跑等活動。建議相關單位未來可以舉辦年度的路跑賽會,以地方性、主題性,以及突顯當地文化的型態來舉辦,結合運動與觀光,以及軟硬體設施的完善規劃,達到運動之目的並帶動觀光產業之興盛。 |
英文摘要 | The purpose of this paper was to discuss the development of the sport tourism industry through the history and development of overseas and domestic foot races. Since the implementation of two-day weekends in Taiwan had fostered from 2001, the people began to think and participate in the outdoor activities. That made Taiwan's "sport tourism" market also forming slowly, and it appeared to develop widely. A successful foot race could attract more than ten thousands people to take part in. The benefits that brought were also quite huge and considerable. Sports could enhance the stimulated impression of the tourists, and tourism can enrich sport intension, it could also improve the quality of sport tourism satisfaction. Therefore, how to reach the development of sport tourism industry through the foot races was a key topic of this paper. This paper would adopt the method of literatures review to discuss the key success factors of the famous foreign and domestic foot races. To induce and combine the achievements and documents of scholars, and cooperate with the trends of domestic sport tourism industry, then proposed the active type that was relatively suited to developing in the country. Participative population and the quality of the relevant industry of letting sport tourism could grow up continuously. The results of this paper showed that Taiwan was beautiful and the pleasant climate was very suitable for the physical activities, such as jogging and foot racing, etc. Proposed that the related administration might hold some annual foot races with local, special theme to reveal the cultural state. Combined sports and tourism, and the perfection planning of software and hardware facilities, then achieved the goal of the prosperity of the sport tourism industry. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。