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題名 | 企業策略聯盟市場績效之賽局理論分析= |
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作者 | 李陳國; 羅卿元; |
期刊 | 嶺東學報 |
出版日期 | 20060600 |
卷期 | 19 民95.06 |
頁次 | 頁31-62 |
分類號 | 555.77 |
語文 | chi |
關鍵詞 | 企業策略聯盟; 市場績效; 賽局理論; Corporate strategic alliance; Market performance; Game theory; |
中文摘要 | 企業策略聯盟研究頗受學術界重視,但總體來看,從社會學、行為學、管理學角度研究的成果多,但從經濟學的角度,尤其是從產業組織的角度研究的成果相對較少,因此本研究以賽局理論建構OEM聯盟的模型,分析了合作生產組織的市場績效,證明了企業策略聯盟在提高社會福利方面的有效性。研究結果顯示,只要企業策略聯盟的形成不是以限制產量和價格為目標的,這種合作組織不僅不會減少社會福利,而且可以增加社會福利,增加的社會福利來自於共享資源後節約的成本,簡言之,從資源配置的角度而言,企業策略聯盟的市場績效高於純粹競爭的市場績效。 |
英文摘要 | The field of corporate strategic alliance has been highly valued by the academic commuinties. However, it is more often studied from the views of social science, behavioral science, and management. It is rarely studied from the viewpoint of economics, particularly in the field of industry organization. Therefore, this study utilized game theory to build an OEM alliance model in order to explain the market performance of co-production organizations, and to prove the efficiency of corporate strategic alliance in promoting social benefits. The result of the study shows that as long as the shape of corporate strategic alliance does not constrain quantity and price, the co-production organizations will not decrease social benefits, in contrast, do increase social benefits. The increased social benefits come from the saved costs by sharing resources. In a nutshell, from the view of resource distribution, corporate strategic alliance's market performance is better than pure competition. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。