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題名 | 策略變革敘說統一企業疆界=Using Strategic Changes to Narrate the Boundary of Uni-President Enterprises Corp. |
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作者 | 甘兆欽; Kan, Chao-chin; |
期刊 | 南臺學報 |
出版日期 | 20131200 |
卷期 | 38:4 2013.12[民102.12] |
頁次 | 頁17-38 |
分類號 | 553.9 |
語文 | chi |
關鍵詞 | 產業疆界; 核心能耐多角化; 藍海策略; 企業社會責任; Industry boundaries; Core competencies diversification; Blue ocean strategy; Corporate social responsibility; |
中文摘要 | 本研究透過統一企業的創業、茁壯、集團化、國際化以及資訊網絡與本物化等五個時期,解讀如何以策略變革來擴展產業疆界的歷程。統一企業選擇具產業吸引力的「食品業」,以引進麵粉等物資為主要業務。隨著動態環境變化,統一改變其「策略」,包括「低成本與差異化」的重新市場定位;「資源面」的核心能耐多角化;「創新面」的藍海策略來整合流通與製造業,以達到價值創新來擴充產業疆界,使統一成為台灣最大的食品廠商。2008年至今,透過「社會面」的利害關係人網絡合作關係與企業社會責任策略,發揮整合次集團的核心事業與善盡企業社會責任,以達到利害關係人多元利益的期望並持續擴充食品產業疆界,進而邁向健康民生服務產業。 |
英文摘要 | In terms of deciphering the development of Uni-President Corp.—the pioneering, expanding, conglomerate, internationalization and the information network and genuine periods, this paper explores how strategic changes break out industry boundaries. Uni-President Enterprises Corp. invested in food industry, one of industry attractiveness, and the main business was importing flour. Then Uni-President adjusted strategy in the wake of dynamic environmental changes, including first, the lower and diversification for its reposition market; second, the resource-side, the diversification of core competencies and innovation-side; third, blue ocean strategy to integrate manufacturing and logistic industries to obtain value innovation and expand boundary of industry. Hence it became a leading food firm in Taiwan. Since 2008, from the social-side, the stakeholder network cooperation and social responsibility strategy have been used to combine the core businesses of sub-conglomerates and conducted corporate social responsibility. This achieved the purposes of multi-interests of stakeholders, succeeding in breaking away from traditional food industrial boundaries, and moving towards organic food service industry. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。