頁籤選單縮合
題名 | The Study of Consumer Intention toward Switch from Physical Book to e-book= |
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作者 | Lee, Kuo-wei; Yuan, Pen-li; Onchareon, Woranart; |
期刊 | 經營管理論叢 |
出版日期 | 20121200 |
卷期 | 8:2 2012.12[民101.12] |
頁次 | 頁19-42 |
分類號 | 496.34 |
語文 | eng |
關鍵詞 | Technology acceptance model; Behavioral intention; Switch benefits; Switch costs; Electronic book; Switching behavior; |