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題名 | 高爾夫球場經營管理之探討--以臺北高爾夫俱樂部為例=A Study of Golf Course Management--Taking Taipei Golf Club as an Example |
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作者 | 周正寅; Chou, Cheng-yin; |
期刊 | 運動知識學報 |
出版日期 | 20040600 |
卷期 | 1 民93.06 |
頁次 | 頁85-94 |
分類號 | 528.9243 |
語文 | chi |
關鍵詞 | 高爾夫球場; 經營管理; Golf course; Management; SWOT analysis; |
中文摘要 | 高爾夫球運動是一項多功能的活動,除了運動與休閒外,同時兼具社交的功能,是健康且高雅的良好運動,高爾夫球運動日趨普及,已經逐漸成為人口眾多的全民運動,根據行政院體育委員體1998年統計資料指出在臺灣這一塊小小的土地上,目前擁有高爾夫球場共計八十三座,其中卻只有廿五座場是合法球場;由於國內高爾夫球場密度高,造成部份地區有供過於求的現象,再加上合法率底,連帶一些的經營問題亦接踵而來,即使是被英文高爾夫文摘喻為臺灣最佳球場的鴻禧大溪球場亦無法倖免於難。有鑑於此,本文原從球場管理的萬,採個案研究的方式,探討高爾夫球場之經營管理。 臺北高爾夫球俱樂部座落於全臺高爾夫球場最密集的林口、蘆竹地區,在北部地區算是經營狀況相當良善、穩定的球場平均每日擊球人數達350~400人次,文中針對其櫃檯管理、人員管理、會員管理、賣店與庫存管理、市場行銷策略、人員訓練、環保管理措施、策略聯盟等球場管理的角度深入了解,探討高爾夫球場經營管理之實行,共供相關組織、單位參考依據。 |
英文摘要 | Golf is an activity with various functions, a healthy and elegant sport, it doesn’t only own athletic and recreational functions, it is an excellently social exercise, too. Golf is generally available to all and has become the whole people exercise. According to statistics in 1998 from National Council on Physical Fitness and Sports, there are 83 golf course in Taiwan, now, and just 25 courses of which are legal Because, the density of golf course in Taiwan is high and causes that the supply exceeds the demand in some region. As a result of the legal rate is low, some questions about management follow hard at heel without end. Even Hong-Xi Golf Course commented the best golf course in Taiwan by English Golf Abstract was same, too. Therefore, this study would probe into management of golf course by case study from a course management point of view. Taipei Golf Club was located the border between Lin-Kou and Lu-Zhu, which is the highest density of golf courses in Taiwan. Besides, its management situation is very good and stable in north Taiwan area, daily average customers are between 350 and 400 person-time. In this paper, the researchers would study the practice of golf course management with the counter management, personal management, member management, marketing strategic, staff training, environmental protection equipment SOWT analysis points view, and supply a reference basis for relational organizations and units. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。