查詢結果分析
來源資料
頁籤選單縮合
題名 | 圖書發行商推行出版產業供應鏈之物流整合研究=A Study on Logistics Integration for a Book Distributor in Publishing Industry Supply Chain |
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作者 | 蘇雄義; 李秉懿; 賴琡雲; Su, Ivan S. I.; Li, Bing; Lai, Shu Yun; |
期刊 | 東吳經濟商學學報 |
出版日期 | 20020900 |
卷期 | 38 2002.09[民91.09] |
頁次 | 頁69-96 |
分類號 | 487.7 |
語文 | chi |
關鍵詞 | 供應鏈; 物流整合; 物流共同化; 出版社; 圖書發行商; Supply chain; Logistics integration; Joint logistics operations; Publisher; Book distributor; |
中文摘要 | 供應鏈物流整合是為了擴大物流作業的經濟規模,以達到降低物流成本,提昇作業效率為目的的一種機制。它透過同業、異業或供應鏈上下游之間的合作,及資源、共生共用的理念,達成經營效率化與合理化的目標。本研究以圖書出版供應鏈為背景,探討物流整合在出版業真正落實的可能性。並以圖書出版發行商為研究對象,探討發行商在出版品通路中所處的位置及其面對通路環境改變之產業競爭策略;另外,出版社的物流現況,及對供應鏈物流整合的意願及意向調查也是本研究的重心,發行商將可藉此調查結果作為企業未來推行供應鏈物流發展策略的參考。 |
英文摘要 | An effective integration of logistics system in supply chain could consolidate logistics activities to a scale economy status that would then decrease the cost of logistics activities and improve the operational efficiency. Such an integration needs the supply chain up-stream partners to cooperate with the down-stream partners, in which they share resources and reach the goal of efficient and rational operations. This research focuses on the supply chain of publishing industry in Taiwan. We explore the possibility of integrating logistic activities in the supply chain. We first conduct a case study of a book distributor to understand her position in the publishing channel and the strategy that she used to face the publishing channel's changing environment. The current status of publishers' logistics management and their intention of logistics integration in the publishing products channel are also surveyed. Publishers and distributors could employ the result of this investigation as a reference for analyzing their logistics integration strategy in their business channel in the future. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。