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| 題 名 | 臺灣與日本得獎電視廣告之內容分析:以時報金像獎與電通賞為例=Content Analysis of Taiwanese and Japanese Award-Winning Commercials: A Comparison of Times Advertising Award and Dentsu Advertising Award |
|---|---|
| 作 者 | 莊伯仲; 趙子欽; | 書刊名 | 廣告學研究 |
| 卷 期 | 22 2004.07[民93.07] |
| 頁 次 | 頁37-61 |
| 分類號 | 497.468 |
| 關鍵詞 | 時報廣告金像獎; 得獎廣告; 廣告電通賞; 跨文化比較; Award-winning ad; Cross-cultural comparison; Dentsu advertising award; Times advertising award; |
| 語 文 | 中文(Chinese) |