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題 名 | 以製片角度談電影產製:從好萊塢製片人與美國商業電影談起=The Analysis of Filmmaking in the Perspective of the Producer: The Case of the Hollywood Motion Picture Industry and Its Major Motion Pictures |
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作 者 | 郭東益; | 書刊名 | 傳播與管理研究 |
卷 期 | 4:1 2004.07[民93.07] |
頁 次 | 頁85-111 |
專 輯 | 傳播產業生態與勞動條件 |
分類號 | 987 |
關鍵詞 | 好萊塢; 高概念; 商品化; 創意管理; 電影產業; 製作人; Commoditize; Creativity management; High concept; Hollywood; Motion picture industry; Producer; |
語 文 | 中文(Chinese) |
中文摘要 | 本文以電影產業中的製作人 (或其帶曠的製作公司) 為討論中心,希望能從典型電影討論的作者(導演)風格討論或電影之於媒體產業的產業/市場分析取向之外,以電影製作的層次討論:電影作為文化媒介產製出的產品,具有的諸多產品特性,使其需要大量的協調力量,即管理階層的控管;在媒合文化素材與商業思維之下集體產生的電影作品,必須透過製作人所處之核心位置運籌帷幄之下,才能在現存分工化的電影產業及市場中完成產製到流通的各個階段。 從好萊塢龐大、完整且極商業取向的體質出發,本文以現今「高概念」取向的好萊塢電影產業為討論的另一重點。並輔以好萊塢製片的資料分析,希望能以本文的初步結論,提供現今電影產業分析與發展的新角度。 |
英文摘要 | Rather than taking the normal approach of auteur or market analysis, the article analyzes the characteristics of motion picture industry by focusing on the role of the the producer(and their production company). The artic1e argues that motion picture, as a cultural product, needs a powerful manager (in Motion picture industry, it means the Producer and hís/her company) to control the uncontrollable varieties, which are only happened with cultural production, especially under the specialized cu1tural industries (inc1uding the motion picture industry). We refer to the analysis of Hollywood/USA film industry to develop our thesis, for its huge, completed and business-based constitution, the basic production approach of High Concept is mentioned to explain the way Hollywood works in their commercial aspects. Through the knowledge of the producers in typical motion picture production like Hollywood in USA, we shall have more perspectives to understand, analyze, and develop the motion picture industry in other background nowadays. |
本系統中英文摘要資訊取自各篇刊載內容。