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| 題 名 | 以模糊層級分析法建構臺灣行動商務服務架構=Using Fuzzy Analytic Hierarchy Process to Build a Mobile Commerce Services Framework for Taiwan |
|---|---|
| 作 者 | 吳智鴻; 林建智; 陳昭男; 張美珍; 李慧儀; 許惠渝; 江建盈; | 書刊名 | 管理與資訊學報 |
| 卷 期 | 9 2004.06[民93.06] |
| 頁 次 | 頁113-150 |
| 分類號 | 490 |
| 關鍵詞 | 行動商務; 模糊層級分析法; Mobile commerce; Fuzzy analytic hierarchy process; FAHP; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 本研究擬從消費者的角度,透過模糊層級分析法(FAHP)來建立適合我國發展之行動商務服務架構。本研究依據日本NTT Do Co Mo之服務內容架構為基礎,將行動商務服務項目區分為「娛樂類」、「交易類」、「資料庫類」及「資訊類」,再配合目前行動商務之相關文獻,制定出初步行動商務服務架構。本研究流程首先藉由開放式問卷,修正原先之行動商務服務架構,其次透過專家問卷與Borda's Function來簡化行動商務服務項目,最後透過FAHP來得知顧客對各項行動商務項目的偏好權重,並藉以建構適合臺灣發展之行動商務服務架構。研究結果發現,「餐飲指南」及「演藝界資訊」服務,格外受到受訪者之重視,此發現可供我國行動商務廠商加以利用,以創造出更符合我國發展之行動商務服務。 |
| 英文摘要 | The purpose of this research was attempted to build a suitable service framework regarding mobile commerce (MC) in Taiwan by using fuzzy analytic hierarchy process (FAHP). Adapted from NTT DoCoMo and relevant research papers, four types of application: entertainment, transaction, database, and information, were included in and constructed our initial framework In order to build the final MC framework, the initial framework was first revised via open questionnaires and then simplified via Borda's function. Next, the final framework and customer's preference of MC services were obtained from FAHP. The results showed that the most important MC services are food information and entertainment information. The findings can be served as the potential direction for developers or manufacturers in mobile commerce industry to create more customer-oriented MC services in Taiwan. |
本系統中英文摘要資訊取自各篇刊載內容。