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來源資料
頁籤選單縮合
題名 | 競選廣告可信度對候選人品牌權益及選民投票意願之影響--以正負面競選廣告為例=The Effect of Political Advertising Believability on Candidate's Brand Equity and Voters' Willingness to Vote--From the Perspective of Positive and Negative Political Advertising |
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作者 | 陳銘薰; 李祥銘; Chen, Ming-shiun; Lee, Hsiang-ming; |
期刊 | 商管科技季刊 |
出版日期 | 20090300 |
卷期 | 10:1 2009.03[民98.03] |
頁次 | 頁29-60 |
分類號 | 572.3 |
語文 | chi |
關鍵詞 | 廣告可信度; 競選廣告策略; 品牌權益; 投票意願; Advertising believability; Political advertising strategy; Brand equity; Willingness to vote; |