頁籤選單縮合
題名 | Web Mining for CRM--An Empirical Study of Computer Game Service Company= |
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作者 | Huang,Shi-ming; Kwan,Irene; Li,Shing-han; |
期刊 | International Journal of Electronic Business Management |
出版日期 | 2003 |
卷期 | 1:1 2003[民92.] |
頁次 | 頁36-45 |
分類號 | 496 |
語文 | eng |
關鍵詞 | CRM; Customer relationship management; Web mining; Association rules; One-to-one marketing; ICP; Internet content provider; |