頁籤選單縮合
題名 | 2008年我國總統選舉廣告策略分析=A Explorative Study of Campaign Advertising Strategy in The 2008 Presidential Election on Taiwan: A Functional Theory Approach |
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作者 | 鈕則勳; Niu, Tse-hsun; |
期刊 | 視聽傳播 |
出版日期 | 20111000 |
卷期 | 復刊1=43 2011.10[民100.10] |
頁次 | 頁37-86 |
分類號 | 497.468 |
語文 | chi |
關鍵詞 | 競選廣告; 2008年總統選舉; 競選廣告功能論; 電視及報紙廣告; Campaign communication; Political advertising; The election in 2008; Campaign strategy; The functional theory of political campaign discourse; |