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題名 | 行銷利潤與製造商之成本及市場地位的關係=The Relationship Between Channel Profits and Manufaturer's Cost and Market Position |
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作者 | 張淑惠; Chang, Shu-huey; |
期刊 | 德明學報 |
出版日期 | 19960300 |
卷期 | 11 1996.03[民85.03] |
頁次 | 頁59-69 |
分類號 | 552.54 |
語文 | chi |
關鍵詞 | 行銷利潤; 製造商; 成本; 市場; Cournot; Retailer-stackelberg; Channel; |
中文摘要 | 本研究建構一賽局模型,分析一包含兩製造商與兩經銷商的通路體係,在所考慮約兩階段賽局中,我們以Retailer-Stackelberg的概念來處理第一階段賽局中之經銷商的經銷利潤的決定,在第二階段賽局中,兩製造商間進行Stackelberg的數量賽局以決定其最適產量,本研究的主要目的,乃是要求出以往文獻中未曾討論之同一情況(主要為RS)下之經銷商的經銷利潤的差異來由。 |
英文摘要 | The paper tries to construct a gane to analyze a channel in which there are two manufactarors and two retailers. In this two-stage game, we consider the decision of retail profits of retailers at the first stage by the concept of Retailer-stachelberg. and at the second stage the two manufacturers are regarded as making their optimal outputs by stackelberg behavior. The main purpase of this paper is to find out the different causes of retaileis profit under the same conditions (mainly, the RS) as there papers presented before. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。